A New Challenge
10 years. When it comes to large events and conferences, the planning can be as far as 10 years in advance. 2030 event sites need to be scouted and scheduled no matter what is happening in 2020. We all saw the rise of the virtual site visits in 2020 to varying degrees of success but Visit Indy met this challenge with an evaluated virtual site experience that highlighted what makes Visit Indy truly unique.
Their site visit is more than a Zoom, a virtual tour, or an interactive map. It is a custom-produced multi-element virtual meeting. The GM at the JW Marriott ‘walks’ you to The Westin after the tour of the relevant spaces just as they would for an in-person site visit. The hand-off is coordinated within the Zoom meeting with the interactive map showing the short distance between hotel partners and Indiana Convention Center. By producing each site visit for each client it provides the engagement and interaction that shows, rather than tell, the unique connected experience that events have in Indianapolis.
Role of the Interactive Map
The interactive 3D map fills three specific needs as part of their virtual site experience: an additional sales tool, a way to show expansions and improvements not yet built, and most importantly shows the connectivity of the Indy’s convention campus.
Zoom is great for screen share and video calls but since it is remote by nature it removes the sense of place. The interactive map as part of the virtual site experience puts spaces and location front and center even in a Zoom call making it a core sales tool for remote meetings. 3D renderings always have an advantage to in-person, it is always sunny or there is no dust from the construction site; it is the best possible version. New additions will be finished and the 3D rendering on the interactive map reflects what will be, not just what is in a single moment. The key however to the success of the interactive map is highlighting the things that makes selecting Indy easy, the connection and community within Indy. Visit Indy offers the most connected events from the hotels to the meeting spaces. In a remote world, this is hard to show. The interactive map forms foundation for the virtual site experience that allows their sales team to showcase the city.
“We love it”
“This is the best virtual site visit I have been on”
“Makes me confident is choosing Indy”
A bit of feedback from meeting planners.
While these are great reactions the real impact comes in events booked and continued engagement.
June 1 to Dec 31 1,604 visitors in this period who on average spent 15 minutes 8 seconds on the map. There were two major spikes in usage July 26 to August 1 and October 18 to 24.- several site visits and prep activities
Any Indy stats
As site visits return to in-person there will always be that decision-maker that can’t make it in-person. The sense of place the interactive map provides remains and can bring remote stakeholders into the sales process.
While a different need in the buyer’s journey, there is the classic virtual tour. The 360° Tour provides the sense of location easily from the website as another conversion point and point of engagement in email outreach.
There will be changes but having sales tools like an interactive map or virtual tour is having the right tools to choose from as these changes happen.