The job description. Maybe the most crucial part of the hiring process, but also potentially the most annoying. In many situations, it can seem impossible to effectively convey the core responsibilities of a position while making it attractive and realistic for a wide range of candidates.
Social media has become an indispensable part of higher education marketing and admissions. But too often, the link between success on Facebook, Instagram, or Snapchat and enrollment results is tenuous at best. A photo of campus gets plenty of likes and engagement. But if those likes come from the same 200 excited alumni, will that really help a high school student decide what college to attend in the fall?