Virtual Engagement

Matt Coffee

June 16, 2021

8 Ways to Use Social Media to Boost Admissions in Higher Education

Social media has become an indispensable part of higher education marketing and admissions. But too often, the link between success on Facebook, Instagram, or Snapchat and enrollment results is tenuous at best. A photo of campus gets plenty of likes and engagement. But if those likes come from the same 200 excited alumni, will that really help a high school student decide what college to attend in the fall?