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Silas Buss

June 21, 2021

10 Steps to Write a More Effective Job Description

The job description. Maybe the most crucial part of the hiring process, but also potentially the most annoying. In many situations, it can seem impossible to effectively convey the core responsibilities of a position while making it attractive and realistic for a wide range of candidates.

Virtual Engagement

Matt Coffee

June 16, 2021

8 Ways to Use Social Media to Boost Admissions in Higher Education

Social media has become an indispensable part of higher education marketing and admissions. But too often, the link between success on Facebook, Instagram, or Snapchat and enrollment results is tenuous at best. A photo of campus gets plenty of likes and engagement. But if those likes come from the same 200 excited alumni, will that really help a high school student decide what college to attend in the fall?

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Silas Buss

June 8, 2021

9 Steps to Provide Best Possible Candidate Experience

It’s about more than just listing a job and hoping for the best. In 2021, the experience your candidates have as they consider and move through the process of applying can make…

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Tim Wiedeman

5 Ways to Show Off Your Company’s Culture to Prospective Applicants

As the COVID-19 pandemic nears its end, we’re once again entering a phase of recruitment. Across the country, and industries, organizations of all sizes are looking to build and optimize their workforce to thrive in their niche. That, in turn, means recruitment marketing is once again a hot topic. In an environment where multiple organizations compete over top-end talent, showcasing the unique benefits and culture available through your open position can be the key to building the team in the most effective, successful way possible.

Virtual Tour

Matt Coffee

May 26, 2021

Timing Your Showcase: When is the Best Time to Photograph Your Virtual Tour?

Virtual tours have become an increasingly important marketing piece in recent years. From higher education to hospitality, a variety of industries can benefit from a virtual tour to attract, convince, and convert their audiences. 

360° TourVirtual Tour

Tim Wiedeman

May 20, 2021

Improving on Linear Video: The Power of 360 Virtual Experiences

It’s a well-worn cliché to say that “a picture is worth more than 1,000 words.” Studies have shown that a single minute of video is worth 1.8 million words. But if that’s true for linear video, then where does the number go for interactive content? We’ve often touted the power of 360-degree virtual experiences, and for good reason.