June 21, 2021 by Silas Buss
June 16, 2021 by Matt Coffee
June 8, 2021 by Silas Buss
The job description. Maybe the most crucial part of the hiring process, but also potentially the most annoying. In many situations, it can seem impossible to effectively convey the core responsibilities of a position while making it attractive and realistic for a wide range of candidates.
Social media has become an indispensable part of higher education marketing and admissions. But too often, the link between success on Facebook, Instagram, or Snapchat and enrollment results is tenuous at best. A photo of campus gets plenty of likes and engagement. But if those likes come from the same 200 excited alumni, will that really help a high school student decide what college to attend in the fall?
It’s about more than just listing a job and hoping for the best. In 2021, the experience your candidates have as they consider and move through the process of applying can make…
As the COVID-19 pandemic nears its end, we’re once again entering a phase of recruitment. Across the country, and industries, organizations of all sizes are looking to build and optimize their workforce to thrive in their niche. That, in turn, means recruitment marketing is once again a hot topic. In an environment where multiple organizations compete over top-end talent, showcasing the unique benefits and culture available through your open position can be the key to building the team in the most effective, successful way possible.
Virtual tours have become an increasingly important marketing piece in recent years. From higher education to hospitality, a variety of industries can benefit from a virtual tour to attract, convince, and convert their audiences.
It’s a well-worn cliché to say that “a picture is worth more than 1,000 words.” Studies have shown that a single minute of video is worth 1.8 million words. But if that’s true for linear video, then where does the number go for interactive content? We’ve often touted the power of 360-degree virtual experiences, and for good reason.