Using Event Maps To Enhance Experiences

August 10, 2017 by Sam Slater

Event maps serve many purposes both internal and external. Having a comprehensive and aesthetically pleasing interactive map for an event is useful for attendees to navigate the space, as well as for event planners to use to get a better understanding of how their organization and strategy will physically look once it all comes to fruition. Event maps are also a tool for venue marketers and managers, as they can be shared with event planners who can get a great feel for a venue and explore the details of grounds, floors, breakout areas, concessions, and other locations from anywhere in the world. 

For Planners and Attendees Alike

While some events are attended for the sake of entertainment, many are for strict business purposes. Business-focused events are attended by people who have little time to dawdle, and who will appreciate and utilize an accessible, detailed and mobile-friendly map that allows them to efficiently navigate the space, find where they need to be and identify good locations for side meetings at or outside of the main event area. 

concept3D’s unique MapSpacer tool allows venue managers to create 2D and 3D models of a custom event spaces, on-the-fly. This makes a powerful impression and leaves event planners with a realistic view of how the layout and flow of an event will work. MapSpacer’s 3D renderings can easily be viewed through VR-capable fly-throughs. In addition to 3D models, virtual reality can now be used as a major asset in developing the strategy and plan for an event. In terms of dividing up floor space for exhibitors and dividing overall layout, using virtual reality adds a new perspective to the experience that was unharnessed by using blueprints or two dimensional floor plans. With VR, you can take a deeper look into what the event will look like while the stakes are much lower, and you can add a wow factor for attendees by offering a unique experience.

 

Integrating Data Into Your Map

The downside of hosting major events can often be the impact of having a high volume of people traveling to and congregating at one single location. In order to mitigate the impact of traffic or congestion on guests and attendees, it’s smart to integrate live data feeds for transportation, parking, and the list of keynotes and other happenings taking place throughout the day. The data that can be integrated into event maps is quite diverse. 

 

Behind The Scenes

Esri provides the benefits of highly analytic and detail oriented mapping software. Esri can be used to map such granular and important detail as traffic patterns, garbage pickup, construction schedules, and facilities needs. By incorporating the depth of Esri data into 3D interactive maps, you can now use one single map that can be used to show off your campus to the public, but can also be used internally to help manage your facilities. Sure, this doesn’t directly translate to event attendees, but it has the potential to improve operations in many new ways.

Adding too much information to an event map has the potential to overwhelm the user.  

C3D’s platform gives clients the ability to show what they want and withhold what they don’t, resulting in the most powerful event maps that are still well-balanced.

Event Maps as an Industry Staple

Event maps can be utilized on myriad levels. Internal and external communication, improving the efficiency of operations for both planners and attendees, are just a few examples, but event pros are constantly exploring new uses for these tools that improve the experience. 

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