What do you consider a virtual tour? In truth, there is no single definition. It could be as simple as static images of locations or as immersive as a comprehensive virtual reality experience….
If you’re a frequent reader of this space, you know how much we’ve discussed the benefits of both interactive maps and enterprise virtual tours. But just as important as these benefits are the fact that neither of those tools and platforms exist in isolation. Instead, they’re part of a larger user experience as potential customers, students, and other stakeholders interact with you in the digital realm via marketing map.
In a time when in-person visits have become increasingly restricted, virtual engagement matters more than ever. Accordingly, interactive digital maps and tours have entered the mainstream in industries ranging from higher education to hospitality and healthcare. They’ve even begun to make an impact in less common subject areas like employee recruitment and data centers. The height of this feature is 360 tour software.
It’s about more than just showing your space. In modern digital marketing and sales, everything you do, is connected. The best custom interactive maps don’t just stand on their own, but fit perfectly into this marketing ecosystem.
At their core, custom digital maps are simple. They are designed to better showcase physical spaces, allowing for digital audiences to find the right space and get the right information. That was the core premise when, Concept3D, first started building 3D-rendered maps a decade ago.