360° TourVirtual Tour

Tim Wiedeman

May 20, 2021

Improving on Linear Video: The Power of 360 Virtual Experiences

It’s a well-worn cliché to say that “a picture is worth more than 1,000 words.” Studies have shown that a single minute of video is worth 1.8 million words. But if that’s true for linear video, then where does the number go for interactive content? We’ve often touted the power of 360-degree virtual experiences, and for good reason.