Virtual tours have gradually become an increasingly important piece in higher education marketing over the past decade. When COVID-19 changed everything in the college recruitment process last year, that trend only accelerated. Today, a virtual campus experience, or virtual tour, is among the important pieces a college or university can offer to prospective students and their families.
The past year has seen a rapid transformation in the healthcare sector. Within weeks, practices and facilities in all medical specialties went into virtual environments to accommodate their patients during the COVID-19 pandemic. Now, ten months into the pandemic and with vaccinations on the horizon, it’s time to stop the band-aid solutions and build long-term virtual experiences for your audiences.